dinofeed
Characters
people can feel.
The larger idea
Small characters can carry a whole world.
The idea
dinofeed is a place for drawings to become part of everyday life.
The design question was how to keep that world recognizable as it moved between objects, publishing, type, and digital. Recurring characters, drawn lettering, and a shared tone connect the formats without making every piece look the same.
01
Give the world
something to live on.
Stickers, hats, shirts, totes, and prints turn the illustration into objects people can take with them. Small runs leave room for new characters and new ideas.
02
Give a character
a story.
The Star That Wanted to Ski follows a star with a dream. Self-published in 2020, the 24-page, seven-inch-square book gives the illustrated world a narrative of its own.
03
Let the letters
join the cast.
Groove Town Sans brings the same drawn personality into type. Its 122 glyphs extend the world into a lettering system that other people can use.
A voice that travels beyond the illustration.
Explore the typeface ↗04
A world you
can enter.
dinofeed.tv takes the characters off the objects and into an interactive landscape. Explore the prints, move a character, or let the world keep playing.
The ongoing idea
A world that keeps finding new forms.
The same character-led language now spans apparel, printed goods, a self-published 24-page book, a 122-glyph typeface, and an interactive digital world. Each format adds something new while keeping the drawn personality recognizable.
Grab and move. Or focus the ball and use arrow keys. Home returns it to the starting point.