Build around the brand.
RARA’s positioning and identity shape the look and feel of the theme, from the first impression to the product details.
02Web design / Custom Shopify development
RARA
A sweeter
way to shop.
BrandRARA
Project leadTaeke Keuning — web design + development
PlatformShopify
ScopeCustom Shopify theme, web design, development
The project
The store is part
of the brand.
We built a custom Shopify theme around RARA’s original positioning, packaging, and identity. One connected idea, carried from the product into the website and through the shopping experience.
A distinct brand deserves a store that feels like its own. The design brings together product imagery, storytelling, and clear shopping paths, with Shopify powering the store behind it.
Design & development
Shopify behind it.
RARA all over it.
A custom theme that connects the brand’s personality with the practical needs of an online store.
Bring the packaging online.
Color, product imagery, and lifestyle photography connect the physical range with its digital home.
Connect the experience.
Product discovery, brand stories, recipes, and shopping work together within one Shopify store.
See it in action
From first impression
to the store.
Explore the live website to see the design and shopping experience together.
Visit website ↗Brand imagery: RARA
Grab and move. Or focus the ball and use arrow keys. Home returns it to the starting point.